Why are salmon dying in the river Wye?
Ecological project
#Blender #InDesign #Illustrator #Photoshop
The Brief
In this design challenge set against the backdrop of the sea’s vastness and vulnerability, we confront the urgent reality of marine pollution. Currently, a staggering eighty percent of global marine pollution stems from agricultural runoff, untreated sewage, and the discharge of harmful nutrients and pesticides. Compounding this crisis, an astonishing twelve million tonnes of plastic inundate our oceans annually, with recent discoveries revealing microplastics entrenched deep within the Arctic ice.
Within the local Welsh context, where water companies and councils have been criticized for their complacency in addressing untreated sewage disposal into our oceans, the imperative to rethink design becomes paramount. Our task was to reimagine products within the framework of the circular economy, with a specific focus on combating plastic pollution in the oceans.
The brief mandated the creation of both an affirmative solution and a disruptive deliverable. Affirmative design strives to inspire positive change by offering solutions that align with conventional paradigms. Conversely, disruptive design challenges the status quo, compelling people to perceive issues through a different lens or subverting existing design norms to effect change in unexpected ways.
Furthermore, our challenge extended beyond mere ideation; it necessitated the exhibition of our solutions to elicit feedback from the public and cultivate collaborative experiences. Through this iterative process, we sought not only to innovate but also to engage with communities, fostering dialogue and co-creating meaningful solutions to address the pressing issue of oceanic pollution.
